Four of the Most Important Freelance Jobs to Hire Out for Your Small Business

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by Courtney Rosenfeld, gigspark.biz

There are many advantages to hiring out freelance work for your business. If you run a small business, for instance, you may have realized that you don’t need a full-time staff. Or, perhaps you would like a full-time staff but can’t afford it. Either way, hiring freelancers can free up time and money for you to spend on growing your business in a way that would be much more difficult than if you were paying a full-time staff. 

Yes, it still costs money. But it can cost less money than paying a staff over time, and the growth and reduced stress you experience will likely make it more than worthwhile. Determine what kind of projects you need done, set your budget, ask around for referrals, and review job boards. Once you have a candidate in mind, send them a test project. If they return a completed project to you on time that meets your standards, you may have a keeper. If not, keep looking until you find a freelancer in that specialty who provides the product you’re envisioning. 

Finding the best freelancer you can at a price point you can work with will help you focus on the tasks you need to, and it will ultimately help your business flourish. While there are many different types of freelance work, these four are some of the most essential ones to consider. 

Virtual Assistants 

Any successful business owner will tell you that delegating tasks is vital to effectively running a company. When you delegate tasks that don’t come naturally to you and that will waste your time, you can spend time on things that grow your business. There are many tasks that can be taken care of by a virtual assistant, and looking on the right job board can direct you to qualified, reliable candidates. Essentially, a virtual assistant can do anything from administrative support and scheduling to customer service and data entry. 

Web Designers

It’s no secret that an awesome website is necessary for any small business. There are many platforms available today that allow someone with minimal design knowledge to build a website; however, these websites are often easily spotted, and the limited features of these platforms can make it difficult for your site to stand out among the crowd. Bringing in a web designer can give you a unique, high-quality site with responsive design technology. Also, a professionally designed site will be more reliable, run more efficiently, and increase your company’s search engine optimization (SEO). 

Content Writers

Providing audiences with written content has become increasingly important for small businesses of all kinds. Having a blog on your website that discusses industry-related subject matter and offers expert advice highlights your company’s credibility. Qualified content writers can write about topics your audience cares about in a readable way. Furthermore, they can clearly translate ideas that you don’t know how to put into words, and they can provide an unbiased view of your products and services.

Social Media Managers

Finally, hiring a social media manager can prove invaluable to your business. Social media sites like Facebook, Instagram, and Twitter offer affordable (and sometimes free) marketing tools, and bringing in a professional who knows how to utilize and manage those tools can free you up to work on the things you’re best at. A social media manager can lay out a strategic plan for your social presence, consistently post meaningful content, promote your brand and products/services, expand your customer reach, and ultimately boost your sales. 

As a small business owner, virtual assistance, web design, content writing, and social media management are all jobs you should consider hiring out to freelancers. Remember to find the best candidate you can within your budget, and test them out before committing to multiple projects. Hiring qualified freelancers can free up your time to focus on the projects you do best so that your company can grow and thrive as much as possible. 

Photo Credit: Burst

Courtney Rosenfield started her career in the gig economy after several years of enviously watching others do the same thing. She started Gigspark to be a resource and a first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.

Don’t Call It a Comeback: The FreelanceMikey Blog Gears Up for That ‘New New’

A formal occasion (not my wedding)

A formal occasion (not my wedding)

Hello, ladies, gentlemen, and nonbinary digital natives! After a long hiatus, I’m back to update you on all the goings-on of late with FreelanceMikey Creative Consultation and what has been the cause of this long but much-needed sabbatical. The FreelanceMikey blog has been dormant lately due to shifting dynamics in the business and in my own life of late. I’ve been focusing on my editing, music mixing, and keeping up my physical health working with a physical therapist (due to my cerebral palsy).

In this vein, I want to take time to appreciate your visit to the website and the FreelanceMikey brand and blog, and I absolutely thank you for your patience. (I’m also planning my wedding these days, so my life rolls on hard—both in and out of my wheelchair ♿️).

New projects, new locations, new interviews, and new horizons are in motion for all of the creative campaigns that my friends, colleagues, and I aim to bring to the fore in 2019.

Currently, there are a few projects very key projects underway including general project consulting and specialized projects. Formats and pricing and listed in the home menu. Go to our services page for more.

Most absolutely, I want you to know that going forward as always, I definitely want to further my mission in helping you be yourself fully in whatever medium you choose to explore.

May you move boldly and follow your bliss,

Michael LaPenna

#MondayMotivation: Drake Gave Away a Million Dollars In 'God's Plan' Music Video

Drake Gave Away a Million Dollars In 'God's Plan' Music Video

In this installment of #MondayMotivation, we see what happened when hip hop superstar Drake decided to give away his $996,631.90 music video budget to everyone in a struggling black community: from a college essay winner and shoppers at your neighborhood grocer to your average Joe and Jane on the street.

It's something I've even considered doing in my own life (upon reaching my future business goals at FreelanceMikey and beyond). In saying that, it occurs to me that there's really no reason any of us can't decide to give away a smaller amount to another person in need. $20 well shopped can buy dinner for a single mother of two. It's clear (to me at least) that this wasn't done to self-agrandize on Drake's part. I believe he's showing we can all do one small thing to change our neighbor's world if we want to do it. Let's do good because we want to and we can. 

Why the Creative Thinking of Your Childhood Is the Basis for All Real Learning

The following is a revamp of a blog I wrote a decade ago that strangely but propitiously fits in our current creative culture in America.

Elementary art teacher Ms. Escobal documents one child's moment of innovation with certain found objects.

Elementary art teacher Ms. Escobal documents one child's moment of innovation with certain found objects.

“I admit that twice two makes four is an excellent thing, but if we are to give everything its due, twice two makes five is sometimes a very charming thing too.” -Fyodor Dostoyevsky, Notes from the Underground

 

Think back to your childhood. Did you play? Did you run around your house in your underpants pretending to be your favorite hero or heroin trying to save the world from an evil scientist? Did you ever build anything: a house of cards, a tower of crackers, maybe a simple fort? Did you ever play cop and fight imaginary villains and try to thwart a robbery? Maybe you were the one who pretended to have a family of five, a beachfront vacation home, and an office in the city. Even if you did none of these, back when you were six, nine, eleven years old, your mind wandered if your normal day-to-day got too boring.

Now contrast your play life with that of school. First, the adults made you go. There was no compromise, no voting and no writing to your local senator or the ACLU about how you feel your parents may have violated your constitutional right to stay home and eat Fudgie the Whale ice cream cake all day (or maybe, it was Count Chocula… whatever). You had to go to school. No amount of negotiating would change that. You rode your school bus, arrived at school, and soon thereafter would learn whatever the day had in store: spelling, grammar, math and history for which you had no point of reference. Flashcards were equally monotonous—you sat in your chair memorizing each card to the point your brain would just shut off and proceed to rattle off answers like a Pavlovian pup waiting to be rewarded with that peanut butter and jelly masterpiece your mother prepared while you were negotiating the Fudgie the Whale particulars.

Then, it was lunchtime! Lunch was great because you could always compare the other kids’ food with yours. Even if yours was crappy, the kid at the end of the table who ate crayons for money would devour your cafeteria meatloaf like a vulture on a deer carcass! Lunch was a time to talk about your favorite pastimes. Baseball was popular with the boys and for some unknown reason, fortune telling was the girls’ thing with little paper-folded demon machines which always said something like “You smell like pee and have a hairy butt!” Recess would follow and someone would always get maimed by a dodgeball or innocently and precociously chased by a member of the opposite sex (usually) and another kid would get inadvertently beaten with the double dutch ropes.

Next, you’d have more science work to do, memorizing ten categories of plant life or you’d learn how to type like a speed endurance champion, or maybe go to a gym class, art class, music class (These all varied depending on your school’s budget). But these were the times that seemed most free. In art class you could paint the sky purple and no one could tell you it was wrong. Music class had all those silly 1920s “flappertastic” classics that you by all accounts hated—but at least it didn’t have any long division or decimals! On the days you had gym, you ran in a circle for ten minutes and then perfected your volleyball serve to a tee while you gave your best Olympic-style grunt. Ah, those were the days, heh?

It is, without question, sadly prophetic that I should speak in the past tense about your and my collective school experience because right now as I speak to you, even in 2018,  there are serious numbers of K-12 aged students who do not receive regular physical education—and art classes, while the highlight of many a child’s day are now a luxury. This is largely due to the 2001 No Child Left Behind Act which brought about stricter and more streamlined testing standards for schools nationwide that focus primarily on math and literacy skills. Kids are tested three times a year and thus have to spend a considerable amount of time preparing for tests. But the evidence suggests that without the arts and exercise, U.S. Children may be actually losing their ability to process, analyze and dissect information in ways that are essential for innovation in business, science, engineering, and medicine.  Centers for Disease Control data has long suggested that children who get at least 60 minutes of physical play or exercise per day do better in all general aspects of learning and cognitive function (Read here). The arts have been shown to be even more paramount to healthy brain function. Playing music, for instance, requires vigorous processing on both sides of the brain (Read about music and the brain here.) while creative expressions in writing and visual arts require critical thinking and an ability to view the world and its problems in new and uncharted ways for the fact that art is not usually restricted to 2 + 2 = 4 (More here). This was probably best expressed in the words of Russian novelist Fyodor Dostoyevsky in his existential classic Notes from the Underground when he opined, “I admit that twice two makes four is an excellent thing, but if we are to give everything its due, twice two makes five is sometimes a very charming thing too.”

What No Child Left Behind (and rigorous core testing in general) robs from children’s education is the imagination of childhood and also fails to cultivate that all important physical instinct to run, jump, climb, push, and explore which physical exercise provides. Children have an uncanny and innate ability to conquer their world just by looking around it, exploring, digging, running or playing make-believe. It is just that simple. In this way, children who make art are the future architects and engineers. The most curious minds are often among those who cure diseases or build spaceships and the best actors are often the best undercover investigators on the face of the earth! Then there are the entertainers who make you and me smile at the end of a bad day, artists who allow us to look at our lives with newborn eyes, or athletes who make us realize that our human bodies have oh, so much untapped potential! It is, my friends, these elements which compose the human being in all his/her/their glory and you and I have known this ever since we first began to play. So I say to you: Play on, create, and imagine. Imagination is after all, your most sacred tool with which to discover the Universe of possibility which lies before you!